about us

Our mission is to connect your business to the world and help your business thrive

We develop and deliver the best solutions for every client's needs

We understand that growing a business takes a significant amount of traffic. We run our own businesses so we get the growing pains of staying consistent on social media, telling your brand story, attracting new prospects and staying relevant in a fast paced and ever changing digital landscape.

Our founder Allen never really intended to start an agency, but with his businesses creating trends and going viral all over the world, his friends wanted help. And thus The FU Agency was born.

He knew that if he was going to do this, he would do it right. There are far too many agencies out there who become robotic and stiff as soon as you sign the contract, always limited by ‘scope’ this and ‘scope’ that. With The FU Agency, we work with you, not just as a marketer but as a business partner. With our business experience and business at the forefront of our ideology, we aim to help you create content that gets your business infront of the right people organically.

We don’t use theory to justify our ideas, Allen currently owns and operates 6x businesses in various niches and across brick & mortar aswell as e-commerce and digital services. With many of them becoming $million dollar businesses built solely on social media, we use tried and true, real life practical methods to explore and optimise businesses we serve and support.

Not to mention your content serves as an asset which you can use across all media, advertising and marketing channels. So let’s do this together. Let’s invest in building long term assets for you and your business.

Video is not the future. Video content is now the easiest way to communicate a message and the fastest way help your ideal customers see who you are and what you do.

our values

Collaboration

We’re in this together, you’re not just a client. We know that it takes work and time for us to understand your business as well as you do. There’s no I in team, so let’s do this together.

Data-driven

There’s no guess work in what we do. We’ve tested vigorously on our own brands and would never do for you what we won’t do for ourselves. We research, test, evaluate, adjust and continually analyse data to find the right angles to maximise your business. 

Excellence

Make no mistake, excellence is our middle name. We don’t settle for anything less. We believe in doing our absolute best and delivering our absolute best.

Innovation

Without growth, novel ideas, experimentation and exploration, you fall behind very quickly on social media. We believe in doing the unconventional and testing the unexpected and often that leads to the greatest growth.

meet our team

Allen Fu

Founder & CEO

Known for his business advice online, Allen has become “The TikTok Entrepreneur” in Australia. His passion for business and creation is well known and he loves figuring out the best way for businesses to grow and reach the world. As a content creator for the last 14 years, Allen has both the creative, physical and technical skills to bring his creative ideas to life.

Joanna You

Growth Specialist & Account Manager

Passionate about self-growth and personal development, Jo has a great eye for creative flair and keeping everything organised. She loves keeping things on track and everything moving in the right direction. Don’t mess with her plans!

ready to take your business to the next level?