This time, Allen’s own business is in the spotlight. As an e-commerce brand, there is no foot traffic, only internet traffic and with rising advertising costs, many e-commerce brands are being squeezed dry with shrinking margins.
Being no stranger to content creation and content marketing, Allen’s team create consistent content that occasionally goes viral, tapping into many unexplored markets and unexpected consumers found by the algorithm. It’s crazy that algorithms are so advanced that the new concept of interest-based algorithms acts like a heat-seeking missile to find the people most interested in your products or service from every nook and cranny in the world.
One particular viral video blew expectations out of the water.
This particular video generated 3.4 million views in 7 days eventually ending on 7.9 million views a month later. Let’s run through the direct trackable results.
This video led to 2.6 million unique viewers on the product resulting in $137k+ in sales over 16 days and a 16x increase in web traffic (79k sessions).
This increased traffic also boosted paid ads results by 2-5x. Oh and it also increased the accounts followers by over 150,000 people… All of which go back into your social media funnel and will eventually engage and potentially convert.
Crazy right?
All it takes is one viral video to change a life. But these videos aren’t instantaneous, there’s a lot of planning, strategising and testing behind them. Over the last 3 years, CheekyGlo has created over 1,156 pieces of content leading to over 120 million views which based on the average beauty industry CPM of $11.84 (Cost per 1000 impressions) is equivalent to $1,420,800 advertising spend saved.
But this takes time to achieve. It’s not overnight, it’s 3 years in the making for this particular brand.
Let’s break it down. The median amount of views for this account is about 9,000. So the question is would you post 1000 videos that only get a couple of thousand views so that you might have a handful of them that generate 10s of millions of views, especially if each video gives you results like this one?
CheekyGlo has gone viral a few times since this video and similar results have followed in all different demographics which were never reached before. This one viral video has helped the brand tap into the USA market, which wasn’t targeted before.
If you’re looking to tap into content marketing, get in touch with our team to audit your account and see how we can start getting your brand in front of millions of potential customers.
