Partnering up with legendary celebrity chef Chase Kojima to share his world’s first ramen omakase to the world and launch his new casual eatery presented an exciting challenge to the team.
Due to the nature of the businesses and their contrast between casual dining and fine dining, the message had to be simple yet feature the exquisite menu selections and innovations without being your typical boring cinematic hype reel.
In the lead-up to the launch of the new restaurant, we focused on;
- Setting up and preparing new accounts
- Generating hype
- Inviting influencers
- Planning and strategising content
During the launch of the new restaurant, we were able to generate over;
- 430,726 impressions
- 16,718 profile visits
- 2959 website clicks
- 4696 comments and shares
- 1x viral video
All of this lead to a successful launch with over 50x influencers visiting the restaurant in the following 4 weeks after launch. Non-quantifiable metrics include consistent lines out of the door for the first 2 months following its successful launch and 50+ tagged infeed UGC reels from creators, influencers and customers.
Senpai Ramen trusted us to plan the launch campaign over a 3 month period with our team with our ‘Social Media Growth Package’
CLICK HERE> Book in a discovery call with our team today to see how we can help you launch and grow using social media.
